A Guide to Running Music Ads On Facebook & Instagram For Artists & Music Execs
This guide is for anyone in music who wants to learn how to run Meta (Facebook & Instagram) ads to drive streams and reach audiences — whether you’re an artist, indie label, or music exec with limited digital advertising experience. If you're ready to reach more fans and want a simple, tested method that doesn’t require a huge budget, this is for you.
This isn’t the only way to run Meta ads. But it is a clear, step-by-step approach that’s worked for real artists and marketers, designed to deliver real results without overcomplicated setups. Over 100 slides of instructions, examples, and practical advice.
I’m not saying artists have to advertise. But if you’re curious or ready to try, this guide will walk you through the process. I will also be updating the guide frequently and all updates will be automatically applied to your order page, so you will always see the most recent version of this guide.
Contents:
- The Limits of Advertising
- Understanding Warm vs Cold Audiences
- Budgeting for Campaigns
- What Makes a Good Ad
- Getting Inspired
- Meta Ads Glossary
- Setting Up Your Meta Business Portfolio
- Creating Your Landing Page, Pixel & Conversions API Token
- Understanding Country Tiers
- Audience Targeting Options
- Step-by-Step Campaign Setup
- Optimization: Reading Your Results
- Common Mistakes to Avoid
- What Meta Won’t Approve
- Extra Resources